MBA in marketing distance education | MBA in operations distance education
X

MBA in Marketing Management

MBA in Marketing Management is a two year online programme has a special focus on marketing as the core business function that encompasses the essential principles of marketing management.

Category:

Course Description

MBA in Marketing Management is a two year online programme has a special focus on marketing as the core business function that encompasses the essential principles of marketing management.

The Program objective is to help students understand the marketing management fundamentals and pursue their career in marketing and sales management. Students can capture the dynamic realities of the marketplace while emphasizing on consumer behavior, market research, strategic management, advertising and other elements of marketing and sales management.

Eligibility: Any Bachelor's

Course Structure:

Year I (SEM I)Year I (Sem II)Year II (Sem I)Year II (Sem II)

Management Functions and Behaviour

Management of Human Resources

Economics and Social Environment

Accounting and Finance for Managers

Management of Machines and Materials

Marketing for Managers

Information Systems for Managers

Quantitative Analysis for Managerial Applications

Organizational Design, Development and Change

Strategic Management

Consumer Behaviour

Rural Marketing

Retail Management

Sales Management

Product Management

Total Quality Management

Advanced Strategic Management

Research Methodology for Management Decisions

Project Work