MBA in Marketing Management
MBA in Marketing Management is a two year online programme has a special focus on marketing as the core business function that encompasses the essential principles of marketing management.
Course Description
MBA in Marketing Management is a two year online programme has a special focus on marketing as the core business function that encompasses the essential principles of marketing management.
The Program objective is to help students understand the marketing management fundamentals and pursue their career in marketing and sales management. Students can capture the dynamic realities of the marketplace while emphasizing on consumer behavior, market research, strategic management, advertising and other elements of marketing and sales management.
Eligibility: Any Bachelor's
Course Structure:
| Year I (SEM I) | Year I (Sem II) | Year II (Sem I) | Year II (Sem II) |
Management Functions and Behaviour Management of Human Resources Economics and Social Environment Accounting and Finance for Managers Management of Machines and Materials | Marketing for Managers Information Systems for Managers Quantitative Analysis for Managerial Applications Organizational Design, Development and Change Strategic Management | Consumer Behaviour Rural Marketing Retail Management Sales Management Product Management | Total Quality Management Advanced Strategic Management Research Methodology for Management Decisions Project Work |